1. Target Market
   

2. 
   

World tourism has three general categories: Mass Tourism, Business Travel and “all else”. In recent years the subcategories of Ecotourism, Alternative Tourism, Experience Economy Tourism and others have emerged as definitions of “all else”.  These new subcategories and others now collectively make up 20% of world travel with Mass Tourism making up 60%.  As a consequence the growth and overlap in these subcategories creates the third category, New Tourism.  This is an umbrella term that encompasses all sectors outside of the original two: Mass Tourism and Business Travel.  It is New Tourism as a market category that Harmony Project targets.   A few examples are as follows: A few examples are as follows:

1. Adventure traveler
   

2. African Safari, Birder, Eco-Lodge user
   

3. Antiquity and cultural tourist
   

4. Extension tour option for an established itinerary
   

5. Frequent traveler of the region now looking for
   

6. ‘something else’. 
   

7. Seeker of established alternative medicine.
   

8. University alumna and professorial lead continuing education tour
   

9. World art collector

1. Rejuvenation and the Spa
   

1. 1. 1. Indigenous Medicine wellness traditions will be particularly emphasized.  Spiritual and bodily rejuvenation, diet and recreation are the program fundamentals.  A few examples are offered in a global context in Figure 2, below.
         

      2. Complete immersion and lifestyle tuning with the vast resources of China are emphasized.  The experience is not limited to “find yourself” rejuvenation and lifestyle discovery. (Differentiate product focus from the typical destination spa “try it all” formula like Chiva Som).  The individualized approach allows for spontaneity and encourages the guest to align events to follow personal needs and progress. 
         

      3. Thoroughly integrated programming allows each West East Bridge - A China Resource for Life facilities departments to contribute to collective results for enhanced guest experience, e.g., daily rejuvenation briefings focused on the individual’s unique needs.  (Differentiate product focus from Golden Doors “all try the same thing” style of uniform experience). 
         

      4. The Guest Room as Sanctuary is a notion supported by the size and appointment of the bathroom, private bath turn-down, personalized arrival/departure experience, in-room meal service, meditation and seclusion.  Villas or dwellings will accentuate this potential with an evening ceremony, each with its own spiritual themes. 

Space Plans:

Resort/Lodge, Living-Museum & Village

Scalability –  The clusters are scalable with additional rental villla/dwellings added as the destination’s market matures to support additional capacity and room type. In principle construction disruption is minimized by the use of traditional tools and the theme/demonstration aspect of the on-going construction. Weather and sustainability development principles (typically related to indigenous technology) dictates building style.

No big-box facility development -

The example plan (see right) conforms to the physical realities of the actual village/location, and is scalable. Facilities are grouped with accommodations separately situated for privacy levels commensurate to the room rate. Common areas are located in the one or more venues and may comprise a ‘conference centre’, performance stage, dining area, commissary kitchen, retail, and reception. The placement of the accommodation villas are all clustered. Each maximize strategic views. Each cluster has a satellite kitchen, small dining room, terrace sitting area and garden. Like some traditional Chinese compounds, the commissary kitchen supports each cluster for flexible in-room or food service.

1. Efficient Facility Development