MISSION: To create an International luxury travel brand that combines New Tourism with a commitment to environmental and cultural conservation.

VISION: The Harmony Project will establish a harmonic sense of purpose among its stake-holders: Investors, Customers (travelers/clients), and the Community (employees, their families, village, and the biosphere). The Harmony Project accomplishes this by developing and/or purchasing unique properties that will generate competitive returns for investors through a portfolio of one of a kind International eco-lodge properties that offer ‘six star’ customer service and an unwavering commitment to preserving the local environment and its culture.

PURPOSE: To satisfy the ever-increasing demand for luxury destination travel that provides adventure, personal enrichment, health improvement and education.

      1. The philosophy is to develop a shared vision so completely that it will fundamentally become the “product”:

        1. to afford travel with a sense of purpose with complete facility and activity programming for life-adventurers seeking continued self-improvement, learning/education, renewal and balanced self-health [see Target Market below];

        2. to harness a faithful cultural and historical context of the given geographic location [see Rejuvenation and the Spa example below];

        3. to build and operate world-class luxury facilities following principles with relevant ecotourism, cultural and business ethics, which rejuvenates and provides on-going life enriching experiences and lessons to the clients and employees [see Efficient Facility Development below].

  1. Target Market

World tourism has three general categories: Mass Tourism, Business Travel and “all else”. In recent years the subcategories of Ecotourism, Alternative Tourism, Experience Economy Tourism and others have emerged as definitions of “all else”.  These new subcategories and others now collectively make up 20% of world travel with Mass Tourism making up 60%.  As a consequence the growth and overlap in these subcategories creates the third category, New Tourism.  This is an umbrella term that encompasses all sectors outside of the original two: Mass Tourism and Business Travel.  It is New Tourism as a market category that Harmony Project targets.   A few examples are as follows: A few examples are as follows:

  1. BulletAdventure traveler

  2. BulletAfrican Safari, Birder, Eco-Lodge user

  3. BulletAntiquity and cultural tourist

  4. BulletExtension tour option for an established itinerary

  5. BulletFrequent traveler of the region now looking for

  6. ‘something else’. 

  7. BulletSeeker of established alternative medicine.

  8. BulletUniversity alumna and professorial lead continuing education tour

  9. BulletWorld art collector

    New Tourism

World Travel Segments

Figure 1

‘Experience Economy’ Tourism

Business Travel

Alternative Tourism

Eco- Tourism

Mass Tourism

  1. Rejuvenation and the Spa

      1. BulletIndigenous Medicine wellness traditions will be particularly emphasized.  Spiritual and bodily rejuvenation, diet and recreation are the program fundamentals.  A few examples are offered in a global context in Figure 2, below.

      2. BulletComplete immersion and lifestyle tuning with the vast resources of China are emphasizedThe experience is not limited to “find yourself” rejuvenation and lifestyle discovery. (Differentiate product focus from the typical destination spa “try it all” formula like Chiva Som).  The individualized approach allows for spontaneity and encourages the guest to align events to follow personal needs and progress. 

      3. BulletThoroughly integrated programming allows each West East Bridge - A China Resource for Life facilities departments to contribute to collective results for enhanced guest experience, e.g., daily rejuvenation briefings focused on the individual’s unique needs.  (Differentiate product focus from Golden Doors “all try the same thing” style of uniform experience). 

      4. BulletThe Guest Room as Sanctuary is a notion supported by the size and appointment of the bathroom, private bath turn-down, personalized arrival/departure experience, in-room meal service, meditation and seclusion.  Villas or dwellings will accentuate this potential with an evening ceremony, each with its own spiritual themes. 

Space Plans:

Resort/Lodge, Living-Museum & Village

Scalability –  The clusters are scalable with additional rental villla/dwellings added as the destination’s market matures to support additional capacity and room type. In principle construction disruption is minimized by the use of traditional tools and the theme/demonstration aspect of the on-going construction. Weather and sustainability development principles (typically related to indigenous technology) dictates building style.

No big-box facility development -

The example plan (see right) conforms to the physical realities of the actual village/location, and is scalable. Facilities are grouped with accommodations separately situated for privacy levels commensurate to the room rate. Common areas are located in the one or more venues and may comprise a ‘conference centre’, performance stage, dining area, commissary kitchen, retail, and reception. The placement of the accommodation villas are all clustered. Each maximize strategic views. Each cluster has a satellite kitchen, small dining room, terrace sitting area and garden. Like some traditional Chinese compounds, the commissary kitchen supports each cluster for flexible in-room or food service.






& Spa

Village of


River or Vista &







Performance Stage

Dining Areas & Kitchens

  1. Efficient Facility Development